NEW LOOK. SAME ICONIC.

Same quality protein, same delicious flavor, dressed up in a brand new bottle.

 

- Billy Bosch, ICONIC Founder and CEO

Our Mission

At ICONIC, our mission is to provide you with clean, high protein drinks and powders that help you feel sustained, nourished, and energized all day long— because a busy lifestyle doesn’t mean you should have to compromise on good health.

• Lactose Free (99.99%)
• Gluten Free
• Soy Free
• Non-GMO Project Verified
• Grass Fed Verified
• Animal Welfare Approved
• Nothing Artificial

Choose to be ICONIC

Billy Bosch founded ICONIC in 2011, after struggling to find a protein drink that fit his strict standards of ingredient quality, flavor, and healthy macros.

ICONIC is about choosing yourself. Choosing your health, your happiness, your own success. Our products make it easier to nourish your body and mind your way so you can be the best version of you.

Below are our brand pillars, and to the right you can read our brand's Mission. We are a small employee-owned brand with humble beginnings, and we appreciate the opportunity to help improve the human diet & leave the planet better than we found it. Thanks for trying ICONIC!

• Quality Protein - Ethically sourced, and of the highest quality.
• Zero Sugar - ICONIC is ever so slightly sweet without any sugar or artificial sweeteners.
• Ideal Ingredients - GMO free & made without lactose, gluten, or soy.

 

Balanced Nutrition, Clean Label, & Ingredients You Can Trust

ICONIC protein drinks provide 20 grams of protein with ZERO grams of sugar and 4 grams of fiber, all for 140 calories per shake. You’ll also find a healthy dose of antioxidants along with beneficial vitamins and minerals like potassium, calcium, and electrolytes. We promise our protein shakes are always free from lactose, gluten, soy, carrageenan and GMOs, and we use third-party lab testing to verify that our dairy never contains harmful additives. Now that's ICONIC.

 

Great Taste starts with Great Ingredients

We only use ethically sourced and premium quality ingredients, whether it's grass-fed protein from Ireland or coffee beans from Colombia. Unlike other gritty protein products, ICONIC protein drinks & powders are delicious, smooth, and rich — the perfect balance of flavor and nutrition. We promise our protein products are always free from sugar, lactose, gluten, soy and GMOs.

 

Convenient, On-the-Go Nutrition Shake up your morning with ICONIC! When you're on the go & looking for a perfect pick-me-up, or chilling at home & craving a snack as delicious as it is healthy, ICONIC has you covered at breakfast, snack time, any time....	No Mix, No Mess Required We’ve already done the work for you. The recipes for our drinks are carefully crafted by a nutritionist for optimum nutrition and taste-- absolutely no measuring, mixing or blending required by you. Now that's ICONIC.	Taste the Grass Fed Difference What makes grass fed better? Not only are grass-fed cows happier and healthier—their milk is richer in healthy fats, vitamins and minerals, and free from harmful additives. We partner with a co-op of sustainable family farms where cows graze on green pastures all year round. The result is happier cows and higher quality protein.

 

	ICONIC Protein Shakes, Chocolate Truffle	ICONIC Protein Shakes, Café Latte	ICONIC Protein Shakes, Vanilla Bean	ICONIC Protein Shakes, Cacao + Greens
Grass Fed Protein	20g	20g	20g	20g
Sugar	0g	0g	0g	0g
Calories	140	140	140	140
Fiber	4g	4g	4g	4g
Lactose Free, Soy Free, Gluten Free	✓	✓	✓	✓
Non-GMO Project Verified, Truly Grass Fed, Animal Welfare Certified	✓	✓	✓	✓
Functional Benefit?	Protein	Protein + Caffeine	Protein	Protein + Organic Greens
Caffeine?		100mg
What's it taste like?	Decadent and delicious, our next-level chocolate milk will satisfy your taste buds with real cocoa powder and light natural sweeteners.	Made with real Colombian coffee, our creamy and delicious Café Latte protein drink is the perfect jump start to your day.	Our protein-packed Vanilla Bean is rich, creamy and anything but boring. An added benefit is all the things you can do with this natural-born recipe enhancer.	We combined delicious unroasted cacao and an organic blend of greens to create a delicious chocolate protein drink with a full serving of veggies.
Keto Friendly?	✓	✓	✓	✓

 

Protein coffee creamer: supercharge your morning coffee with a boost of protein. ICONic Vanilla bean Protein shakes make the perfect lactose-free protein coffee creamer turning your regular coffee into super coffee with protein. Complete PROTEIN Blend of whey and casein: unlike plant-based protein, Our lactose Free Grass Fed Protein drinks provide a complete amino acid profile, BCAAs, easy digestibility and electrolytes like potassium, Magnesium, Calcium and phosphorous. ICONic Protein Shakes give your muscles The natural recovery they need. Delicious ready-to-drink snack or healthy breakfast: ICONic Protein drinks are the perfect ready to drink snack or healthy breakfast for those on the go, providing a quick and tasty low-sugar, low-cal serving of grass fed Protein with fiber and a touch of sweetness. Keto friendly protein shake: with 3g Sugar, 4g Fiber, 4g Net Carbs and 130 calories, ICONic Protein Shakes are a great option for those on low-carb, low-sugar or weight loss diets. Only 2 Weight Watchers points per shake. High quality, truly grass fed Protein drinks: each ICONic Protein Shake boasts 20 grams of complete Protein from grass fed whey and casein to fill you up without slowing you down. Our lactose-free protein shakes are Non-GMO Project Verified, lactose Free, Gluten Free, Soy free, kosher, and contain no artificial sweeteners or artificial ingredients.