You can have the bright, healthy-looking blonde hair you want without compromise. Did you know that 70% of hair surface protection can be destroyed after just one bleach (and 90% for two)? That can cause hair swelling, cuticle damage, internal structure damage, and bond breakage. But with just one use of the John Frieda Blonde+ Repair Pre-Shampoo, Shampoo, and Conditioner system, get 2x stronger hair and 2x brighter blonde* so you can be bold with your blonde. With the Pre-Shampoo Treatment for hair, the first step in a three-part system, repair damage in just 1 minute** and transform brittle hair into shiny, resilient hair by protecting your hair follicles from being stripped of moisture when you shampoo. This damaged hair repair pre-shampoo treatment uses bond-building technology to smooth and protect the cuticle, or outside hair layer, for a sleek, smooth appearance. If your blonde hair is damaged from lightening, this pre-shampoo works to repair damaged hair and split ends and create new hydro-bonds, resulting in visibly healthy, brighter blonde. Vegan-friendly, cruelty-free, and free of dyes, parabens, and phthalates.*using shampoo & conditioner together vs. a non-conditioning shampoo**visible damage repair with Pre-Shampoo Treatment use

Vegan-friendly formula with no ingredients of animal origin and no animal testing, cruelty-free, and paraben, phthalate, and dye-free. Transform brittle blonde into shiny, resilient hair, dramatically smooth and soften, nourish hair damage from lightening, and reduce breakage and visible split ends when using the entire 3-step Blonde+ Repair System. Formulated with a Bond Building Plex, our formula builds hydro-bonds, strengthens hair, and optimizes blonde reflections, leaving blonde brighter and stronger for hair that looks and feels transformed. Pre-Shampoo Treatment penetrates hair and begins the repair process, creating a smooth, protective surface layer, locking moisture in and minimizing water absorption. Jumpstart the blonde repair process and achieve 2X stronger hair** in just 1 minute* (half the time vs most competitive treatments) and see 2x brighter blonde. *visible damage repair with Pre-Shampoo Treatment use **using shampoo & conditioner together vs. a non-conditioning shampoo.