Go blonde or go home with John Frieda Go Blonder hair Lightening Shampoo, which works to lighten strands for a brighter looking blonde. Ideal for all shades of natural, colour-treated, or highlighted blonde hair, it's specially formulated with our BlondMend™ lightening complex to lighten, repair, and strengthen hair. Gentle enough for daily use, this hair lightening shampoo gradually deposits yellow tones and restores damaged hair fibers for hair that is blonder and stronger (when using the Go Blonder collection of shampoo, conditioner, and spray). Infused with citrus and chamomile extract to help deliver illuminated lighter hair, this shampoo is free of ammonia, peroxide and phthalates and is not tested on animals. To achieve optimal lightening and a truly beautiful blonde, use the entire John Frieda Go Blonder haircare system of shampoo, conditioner, and spray. Work shampoo gently through wet hair, lather, and rinse well. Follow with Go Blonder Lightening Conditioner. For best lightening results, use daily.

From frizz control to enhancing blonde brilliance, defining curly textures to boosting volume and fullness, John Frieda Hair Care products are expertly crafted to meet your hair care needs and give you salon quality results at home. To achieve optimal lightening and a truly beautiful blonde, use the entire John Frieda Go Blonder haircare system of shampoo, conditioner, and spray. Infused with citrus and chamomile extract, this shampoo helps deliver illuminated lighter hair, this shampoo is free of ammonia, peroxide and phthalates and is not tested on animals. Gentle enough for daily use, this hair lightening shampoo gradually deposits yellow tones and restores damaged hair fibers for hair that is blonder and stronger (when using the Go Blonder collection of shampoo, conditioner, and spray). Ideal for all shades of natural, colour-treated, or highlighted blonde hair, it's specially formulated with our BlondMend lightening complex to lighten, repair, and strengthen hair. Go blonde or go home with John Frieda Go Blonder hair Lightening Shampoo, which works to lighten strands for a brighter looking blonde.