Knock out brassy tones and reveal beautiful blonde hair with John Frieda Violet Crush Purple Shampoo. Great for natural, colour-treated, and platinum blonde hair, it's specialy formulated with crushed violet pigments that neutralize unwanted yellow, brassy hues without over toning. Suitable for daily use, it's designed to replenish moisture and hydrate hair fast while restoring bright, cool blonde. Give your blonde hair everything it demands and nothing it doesn't, this shampoo is free of peroxide, ammonia, and phthalates and is not tested on animals. Use with Violet Crush Purple Conditioner for blondes for best results, or try John Frieda Violet Crush Intense Purple Shampoo for severely brassy hair. Massage shampoo into wet hair, lather, and leave on the hair for 1 minute, then rinse well and follow with Violet Crush Purple Conditioner.From frizz control to enhancing blonde brilliance, defining curly textures to boosting volume and fullness, John Frieda Hair Care products are expertly crafted to meet your hair care needs and give you salon quality results at home. Use with Violet Crush Purple Conditioner for blondes for best results, or try John Frieda Violet Crush Intense Purple Shampoo for severely brassy hair. Give your blonde hair everything it demands and nothing it doesn't, this shampoo is free of peroxide, ammonia, and phthalates and is not tested on animals. Suitable for daily use, it's designed to replenish moisture and hydrate hair fast while restoring bright, cool blonde. Great for natural, colour-treated, and platinum blonde hair, it's specially formulated with crushed violet pigments that neutralize and remove unwanted yellow, brassy hues without over toning. Knock out brassy tones and reveal beautiful blonde hair with John Frieda Violet Crush Purple Shampoo.