about kai

kai is a phenomenon in the beauty industry, as it is one of the only premium fragrance, bath, body, and home care lines based on a single scent that has successfully drawn such a broad consumer base including a very diverse array of hollywood celebrity devotees, which has grown organically over time including: nicole kidman, gwyneth paltrow, jennifer garner, charlize theron, mila kunis, naomi watts, kate bosworth, cate blanchett, allison janney, catt sadler, and elizabeth olsen. in 2017 kai released their second scent, kai*rose, which has also become a favorite scent among actresses and supermodels, including amy adams, mindy kaling and kate bock. kai has been praised in the united states as one of oprah’s “favorite things” and has also been celebrated by allure magazine in their prestigious annual best of beauty issue as the “best light scent.” the kai collection is crafted with nutrient-rich ingredients and beneficial antioxidants to soothe the skin, including vitamins A, C & E, grape-seed extract, comfrey & cucumber extract, and shea butter. with over 25 product offerings that are vegan, and free of gluten, microbeads, sulfates, parabens, phosphates, and phthalates, kai is cruelty-free and never tested on animals.