| Diet Profile | Daily diet with natural foraging ingredients. Real fruits, vegetables, and flowers. Species specific. Optimal nutrition inspired by ancestral feeding habits | Timothy Hay pelleted all-in-one diet. Species specific. Optimal nutrition. High fiber for essential digestive health | Fortified pelleted blend with fruits, vegetables, and grains. Species specific. Gourmet variety diet. Healthy fun and variety | Fortified select pelleted blend. Species specific. Healthy support diet. Supports nutrition | Fortified daily diet. Species specific. Pelleted blend. Basic nutrition |
| Consumer Profile | Variety Enthuiast: Seeking best nutrition nature has to offer. "My small animal is a member of my family and derserves a well-rounded diet" | Enthuiast: Seeking best available nutrition. "My small animal is a member of my family" | Variety Consumer: Seeking nutritional variety. "My small animal is a valued friend" | Informed Consumer: Seeking healthy nutrition. "My small animal is a fun pet" | Value Consumer: Seeking basic food. Good nutrition for a fair price |
| Nutrition Profile | Real Fruit, Real Vegetables, Real Flowers, No Fillers, No Added Sugars, Timothy Hay, Chelated Minerals, Omega-3, Prebiotics, Probiotics, Antioxidants, Natural Preservation, Amino Acids | No Added Sugars, Timothy Hay, Chelated Minerals, Omega-3, Prebiotics, Probiotics, Antioxidants, Natural Preservation, Amino Acids | Fruit Pieces, Vegetable Pieces, Omega-3, Prebiotics, Probiotics, Antioxidants, Natural Preservation, Amino Acids | Omega-3, Prebiotics, Probiotics, Antioxidants, Natural Preservation, Amino Acids | Nuts, Natural Preservation, Amino Acids |
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