Our unbleached white whole wheat flour is milled from 100% organic hard white spring wheat – a lighter-colored grain than traditional red wheat – which yields milder-tasting baked goods. Substitute it for some of the all-purpose flour in your favorite recipes. Makes lighter-colored, milder-tasting baked goods. Perfect for cookies, bars, bread, muffins, pancakes and all your favorite baked goods. Use as you would traditional whole wheat flour. For freshest taste, store in freezer. Founded in 1790, King Arthur is a 100% Employee-Owned Company and the nation's premier baking resource, offering everything from top-quality baking products to inspiring recipes.

We are King Arthur Baking Company. Our name and logo reflect who we've always been and always will be: bakers who are committed to spreading the simple joy of baking. King Arthur Baking Company is a 100% Employee-Owned Company and a founding B Corporation. King Arthur 100% Organic White Whole Wheat Flour is Non-GMO Project Verified; Approved Organic by USDA and Certified Kosher. So we're proud that our white whole wheat flour is made from identity-preserved wheat. What Is Identity-Preserved Wheat? It's wheat you can feel good about: grown from certified seeds, using sustainable farming practices, and traceable from field to flour. Our unbleached white whole wheat flour is milled from hard white spring wheat - a lighter-colored grain than traditional red wheat - which yields milder-tasting baked goods. This flour will gives you the nutrition and fiber without compromising flavor.