An average head of hair has 100,000 to 150,000 strands of hair with a daily loss of 50 to 100. Keratin is the main component of hair: it makes up 97% of the hair shaft. The role of Keratin is to protect against external factors, and it accounts for a large part of the hair’s elasticity and strength.

Grown in South America, the bark of the red cinchona tree is naturally rich in Quinine and is collected by hand from trees more than 6 years old while respecting the surrounding environment.