La Rich Directions Directions fire 89 ml fire 89 ml (1 pack)

Key Benefits

• 🎨 Semi-permanent color cream — La Riché Directions is a semi-permanent color cream for toning hair, originally from England.
• ⏱️ No exposure time needed — Can be used without exposure time, delivering a color-boost effect on natural hair to ultra-vibrant results on bleached hair.
• 🔴 Multiple color options — Available in red tones, mandarin, flamingo pink, and plum that can be used universally.
• 💪 Works best on prepared hair — Tones with weak red share and other colors require bold or fully bleached hair for optimal results.
• 🧴 2-stage treatment process — Includes a basic tint application and folding step with blow-dry techniques for good results.
• ✨ Deep cleaning shampoo recommended — Use shampoo for deep cleaning after application for best color retention.