HIGHLY PIGMENTED FORMULA Build your colors intensity with each layer with any ease swipe of the applicator. With a variety of colors from a soft pink, deep purple, or maybe even a radical cornflower blue, pick whichever color is right for your mood. The Velvetine Liquid Matte Lipstick applies like a gloss, dries like a stain, and has an opaque matte finish giving you a luscious look. | MADE IN OUR FAVORITE L.A. Based in Los Angeles, playground of dreams, beauty and creativity unbound, Lime Crime is inspired by the aesthetics of its surroundings. We design, manufacture and assemble our products right here in Los Angeles, infusing our quality formulas with globally sourced ingredients and rich pigment concentrations for the most powerful color payoff. | OUR FOUNDER Lime Crime was founded in 2008 by makeup visionary and online personality, Doe Deere, who launched our colorful brand as a way to bring boldly pigmented shades to cosmetics, empower girls and boys with the confidence to be themselves and break the mold as to what is considered beautiful. In her eyes, beauty isn’t what looks best-- but rather what feels right at the moment. We do beauty differently at Lime Crime. As a cult-status, digital-first makeup and hair color brand, we’re here to unleash what makes you unique. Our mission is to create innovative, trend-setting products and experiences that transport you to a magical world where you can express yourself unapologetically, experiment with every color of the rainbow and escape from looking like everyone else. Our 100% vegan, cruelty-free formulas deliver high performance wear and high color pay-off, all cutely packaged in true unicorn fashion. |