In 1973 Lip Smacker debuts with the flavored lip balm, introduced by Jess A. Bell Sr. in Strawberry, Lemon and Green Apple. Full color logos are added to the side of all Lip Smacker and Smackers products in 1995. The Jewel Lip Smacker line launches with 12 precious stone inspired flavors like Sapphire Berry, Strawberry Garnet Glaze and Butterscotch Topaz.