Mamaearth Rice Water Face Serum is enriched with the natural goodness of rice water, packed with vitamins and amino acids that help condition and revitalize the skin. Its lightweight, fast-absorbing formula provides deep hydration without greess, leaving skin soft, supple, and refreshed. With Niacinamide, it helps refine skin texture, minimize the appearance of pores, and balance excess oil for a smooth, even lookEthical Conscious Skincare – Mamaearth Rice Water Face Serum is cruelty-free and vegan-friendly. Made with natural ingredients and responsible practices, it ensures your skin receives effective care with the goodness of nature. Safe Gentle Formula – Dermatologically tested and Made Safe certified, this serum is free from parabens, sulfates, silicones, and harmful toxins. It's suitable for all skin types, including sensitive skin, for everyday use. Niacinamide for Refined Skin – Formulated with Niacinamide, known to help minimize the appearance of pores, balance excess oil, and refine uneven skin texture, giving skin a clear, smooth, and well-balanced appearance. Deep Hydration Smooth Texture – Lightweight and fast-absorbing, the serum provides lasting hydration without greess. It helps smooth rough patches, making the skin supple, plump, and comfortable throughout the day. Powered by Rice Water – Rich in vitamins and amino acids, rice water helps condition and nourish the skin. This serum supports improved texture and leaves the skin feeling soft, refreshed, and naturally healthy-looking.