ManGlaze - The Manliest Matte Nail Polish Known to Man
THE BEGINNING OF MANGLAZE MATTE NAIL POLISH
Ever been to a GWAR show? Things can get kinda messy. They have a variety of crotch cannons and severed torsos that spew an assortment of bodily fluids all over their audience. So, true story — we were drunk as possilbe after a GWAR concert one night and decided it'd be really funny to start a line of unpolished matte nail polish and call it ManGlaze. There was nothing else like it at the time but we figured a matte finish would really appeal to guys and really badass women. Everyone at the show was pretty much into GWAR's man-glaze, so why not ours?
OUR VERY LOUD AND HUNGOVER LAUNCH Despite suffering from an epic hangover (yes, drunk again) and with only a half hour of sleep after the long flight from Chicago to Tokyo, we launched our industry defying brand of lackluster matte nail polish June 2, 2007 at Magma, the World's Hardest Hardcore Punk Festival in Yokohama, Japan. Twelve hours of the world's hardest and heaviest, with a pounding headache and a sore throat from rocking out at a karaoke bar until 6AM that morning, seems like a fitting way to have brought ManGlaze' Murdered Out Nail Polish into the world. I think it's fitting because we were pretty trashed when we came up with the name too.
ALMOST 10 YEARS LATER
We went all in on something everyone told us nobody wanted (without a loan from a bank, begging on Kickstarter or selling our souls on Shark Tank) just cuz it was a funny idea. I thought we'd just do black and grey, which are still our most popular colors. But over the years our fans and haters have encouraged us to make our bad idea worse. Our line has expanded to 12 matte nail polishes, a matte metallic-ish glittery lavender thing called Mink Mitten, a clear glitter matte top coat (Hot Mess) and our awful, completely unpredictable clear matte sometimes-crackle top coat, Matteastrophe. Over the 10 years it seems our client base has grown from the super foxy lady nail bloggers that discovered us and coddled us into a trend — to now include lots of dudes who have finally taken to wearing the sh*t. So we'll keep chugging along and see what the next 10 years brings. To everyone that has ever slathered themselves in my ManGlaze, I sincerely hope it was as good for you as it's been for me & thank you!
Love the ManGlaze,
-EZ