Pioneering the Market for Change

In 2008, Maxim became the first company in the US to offer a full range of 100% cotton menstruation products. We’ve been committed to empowering women not just through our products, but supporting healthy menstruation practices as well. Maxim prioritizes 3 things in our products, soft, safe and natural. Other feminine care brands contain layers of wood pulp filler in their products which can cause irritation and dryness. All our products are created with 100% honest product transparency and without any harsh, nasty chemicals. At Maxim believe a healthy, open conversation about menstruation can save lives and raise awareness for many women's rights issues that have yet to be addressed. We are the original pure cotton essentials brand.