Creating the Moon Experience: Made in the USA from globally sourced ingredients, our aim is to transform your oral care experience. That’s why we deliberately chose better-for-you ingredients while crafting every formula. Moon holds a strong commitment to supporting healthy smiles around the world. You deserve a product line that treats you like the original you are. No SLS, SLES, parabens, artificial flavors and animal products. Did we mention we're vegan ;) We believe oral beauty care products should be carefully crafted, safe & effective. A blend of a better-for-you mixture that includes essential oils, coconut, cranberry, tea tree and even camu camu. Have A Moonlit Smile & Keep a Clean Sink. The Elixir X, our charcoal teeth whitening toothpaste, was carefully designed to transform oral care for good.