How we got our start We started some 20 years ago from scratch. We grew into the most successful hair product company in Finland by working hard and with a passion. We have swum against the current, boldly done things our own way and celebrated being different without paying attention to beauty ideals.
What makes our product unique No Nothing contains no common sensitizing or irritating ingredients, which makes the products a great choice for sensitive skin and if you want to reduce the load of fragrances and chemicals on your body. No Nothing products have been granted the Allergy Label by the Finnish Allergy Federation.
Why we love what we do We say NO to superallergens, fragrances, chemical skin irritants, and an inconsiderate attitude. Our products do not contain: Fragrances, Scents, Essential Oils, Generally sensitizing or irritating ingredients, Asteraceae compounds Phenylenediamines, Formaldehyde and its releasers