Hydration: As you age, it’s essential to keep skin deeply hydrated throughout the day to maintain a youthful and smooth complexion. Olay’s Active Hydrating collection provides powerful and long-lasting hydrating benefits key in strengthening skin’s ability to retain moisture for a nourished, refreshed and energized look.

The original pink fluid history: A truly transformative moisturizer, Olay Active Hydrating Moisturizing Lotion’s classic formula has helped millions of women, all over the world, soothe dry skin with long-lasting hydration for over 60 years.

Lightweight formula: Active Hydrating Moisturizing Lotion is designed for all skin types: dry, normal, oily and combination. It has a light and non-greasy formula that is dermatologically tested and non-comedogenic –– so it won't clog pores.

Cleanse, treat, moisture regimen: Active Hydrating Moisturizing Lotion is the last step in your daily skincare regimen. Its deeply hydrating formula leaves skin hydrated and provides long-lasting moisturization. Use Olay cleansers and treatments before applying moisturizer. Can be used morning, before applying makeup, and at night.

Regenerist formulas, with key anti-aging ingredients like amino-peptides, are engineered to regenerate surface skin cells and deliver visible, transformative results for younger-looking skin.

Total Effects formulas, with nourishing ingredients like vitamins and antioxidants, give seven benefits in one to help nourish and balance for healthy-looking skin.

Luminous formulas, with advanced tone-correcting ingredients like niacinamide and glycerin, are designed to visibly brighten skin and even tone.

The Olay Eyes Collection is specifically formulated for the delicate eye area to fight virtually every eye concern: dark circles, puffy eyes, fine lines and under eye wrinkles.