Once we had our little ones, we began using organic- or natural-sounding skin care products. But my husband's background in chemistry made him concerned with some of the ingredients, causing us to dig deeper. One great resource we came upon is EWG's Skin Deep Database. It scores both products & ingredients on a scale from 1-10, with 1 being the least hazardous and 10 being the most toxic. For example, one purportedly healthy baby lotion scores overall as moderately hazardous at 4 with individual ingredients scoring as high as an 8! And despite its organic-sounding name, it doesn't contain a single organic ingredient!

It was these types of wolves in sheep’s clothing that made us want to create something different. Products that are as organic, natural, and safe as possible. Products where every single ingredient scores a 1 on the Skin Deep Database, meaning they are rated as non-toxic as can be. And products where every ingredient meets Whole Foods’ strict Premium Body Care Standards.

But just as important as the ingredients we selected, are the ones that didn't make the cut.  We left out controversial artificial fragrances and dyes.  They're like junk food for your body and can contain carcinogens and petroleum-derived ingredients, not to mention allergens we wouldn't trust for our babies or yours. Speaking of allergens, our conditioner is 100% gluten-free.

Next, we excluded all sulfates, phthalates, and parabens. Some are known to act as allergens or even carcinogens, so in the interest of safety for the widest possible audience, we decided to exclude them completely.

We’re confident that our Premium Conditioner contains the safest possible ingredients we could find, while meeting the strictest standards. Its organic, natural, and plant-based ingredients are not only great for babies, but toddlers, teens, and parents too! We can’t wait for you to try it.

Dr. Kent & Kim McCorkle

Trusted for our babies and yours.