Ouidad - The Original Curl Expert
In 1984, world-renowned hair stylist Ouidad opened her first salon dedicated to curls, offering curly-haired women the freedom to embrace the endless options and enviable texture only curly hair can offer.
Today, more than 60% of women have curly hair, and no two curls are the same. The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy. We use only the deepest moisturizers and most nourishing botanical oils to strengthen every strand from the inside out. Over time, you’ll see that your curly hair doesn’t just look better — it will also be softer, stronger, and healthier. Because every curl needs the regimen that treats it right.
*Certificate of Formula Compliance issued date: 26th June, 2018 and Authority of certification issued: LEC Associates LLC
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