Pump up your pout until it shines like a diamond! This Diamond Lip Plumper is more than just a lip gloss: its an ultra-hydrating hybrid gloss serum plumper that nourishes lips, while enhancing lips making them appear plumper and more supple. Blended with genuine Lustrous Diamond Dust, this treasure of a lip gloss provides a gemstone-like shine in a single swipe for a smile thats even more precious. About Physicians Formula: It all started in 1937, when leading allergist Dr. Frank Crandall created Physicians Formula as an expression of love for his wife Edith, who suffered from lupus and longed for makeup that wouldnt aggravate her sensitive skin. Since then, we have continued Dr. Crandalls concept of healthy beauty. To this day, every one of our products is carefully crafted and tested to meet our strict requirements: they are hypoallergenic, safe for sensitive skin and eyes, and created without any of the 150+ known harsh ingredients found in other personal care items.