Founded by parents, for parents, our roots date back to when we first began feeding our own little ones. In 2007, Plum opened for business.

Food Philosophy

Plum was founded on the belief that little ones deserve the very best food from the very first bite. So a group of parents got together and started asking questions. Is white rice cereal really the best first food? Is picky eating a given? Where do taste preference come from?

In order to cultivate Nutritional Intelligence – an intelligence that will help babies choose healthy foods later in life – Plum focuses on adventurous eating through a wide variety of flavors, early and often. These are the beliefs that guide our product development every day.