History

In 1959, in the Podravka laboratory, Professor Zlata Bartl created a unique blend of spices and dehydrated vegetables for richer and fuller tasting meals, marking the start of the rich history of

Vegeta, the first universal food seasoning in Europe and the global culinary brand.

Very quickly, Vegeta became a well known brand throughout SE Europe. In 1971, the brand received its distinctive blue design featuring the charming chef. In 1974, Vegeta became the star of the legendary culinary show "Small Secrets of Great Culinary Masters", which inspired consumers for 30 years.

Vegeta has continued to charm gourmands across borders and is currently sold in over 60 countries around the globe. In 2018 alone, 8 billion spoons of Vegeta were added to dishes worldwide! Today, Vegeta is a global culinary brand with a wide product range of universal food seasonings, special seasoning blends, mono-spices, meal-makers, soups, bouillons, semi-prepared dishes, ready dishes, broths.

How it is used ?

Sprinkle Vegeta Original on roasts, barbecues, poultry and fish prior to cooking or add 1 teaspoon of Vegeta Original per serving during last 5 minutes of cooking to enhance the taste of soups, stir-fries, rice, casseroles and vegetables.

Vegeta Original highlights the flavour of the main ingredients of any dish, without overpowering them.

Tips & tricks

Use it in any savoury dish – starters, soups, sauces, vegetables, rice, pasta, potato, meat, fish.

One tablespoon is sufficient for a family meal.

You can add it at the beginning of cooking, in the middle or at the end.

You can add it to food during cooking, roasting or marinating

No added salt is needed.