High Pigment Shades

Choose from: Ruby Red, Merlot, Velvet, Pink Passion, Pink Rose, Berry Shine, Russet, Lilac Quartz, Plum, Paprika, Misty Mauve, Bronze D'or, Primrose, Nude.

Some colors have a slight frost or shimmer, while others offer a smooth matte finish.

No matter the occasion, we have the high pigment shade you need to put the finishing touches on your primped up looks. Go bold with a shade of ruby red or achieve a bare face look with a neutral tone.

Safe, Non-Toxic and Cruelty Free

We here at Prim and Pure are committed to providing a high quality customer experience. Dedicated to our customers, we offer natural makeup products that bring out one's beauty without exposure to toxins. Our beauty products are the safer, wiser choice.

Whereas other lip products are made with harsh ingredients, ours are blended using the purest ingredients sourced from nature. Our glosses are free from GMO's, parabens, mineral oil, sulfates, petroleum, phthalates, synthetic colors & artificial fragrance. Also, our cosmetics are cruelty free.

Key Ingredient Highlights

• Turmeric Root Powder: An antioxidant and skin nutrient.
• Jojoba Seed Oil: Helps to tame chaffing and chapping and reduce redness.
• Castor Oil: Soothing and conditioning for lips.
• Shea Butter: Helps protect and heal lips from cold and dry environments
• Goldenseal Extract: A great natural herb that promotes healthy skin with a soothing effect.
• Vanilla Extract: Added for a yummy pop of flavor - think a delicious cupcake for your lips!

What Makes Prim and Pure Different

Prim & Pure is focused on providing sustainable products and practices. We source a variety of organic and plant-based ingredients and promise to always be:

• Cruelty Free
• Paraben Free
• Phthalate Free
• Non-GMO
• No Synthetic Dyes
• Non-Toxic
• Gluten Free
• No Nanoparticles

Safe and Effective

While our products are inspired by fun, they are also formulated with beneficial ingredients. We source natural plant oils and extracts, soothing flower essences, and beautiful minerals and pigments to create products that are healthy and safe for the skin.

Why natural and organic? Our skin is our largest organ and absorbs much of what is applied to it. Many products marketed towards children and adults today contain toxic chemicals, heavy metals, petroleum-based ingredients, artificial colors and fragrances, and harmful preservatives that are absorbed into the skin.

About Us

Prim & Pure is a unique brand designed to fulfill playful spirits with safe and natural products. We left out all the potentially harmful ingredients found in many conventional products and used only the safe and beneficial ones.

At Prim & Pure, we believe you deserve safe and effective products that align with what nature provides for us.