Founded by social media superstars and entrepreneurs Logan Paul and KSI, PRIME is a better-for-you beverage brand focused on providing fuel for any lifestyle or endeavor. PRIME was developed to fill the void where great taste meets function, with bold flavors and functional formulas to help you refresh, replenish and refuel. Rapid Rehydration anytime, anywhere. PRIME Rapid Rehydration Powder delivers hydration on demand with an electrolyte-enhanced formula for every athlete, go-getter or hydration-seeker. It is packed with 1,085mg of electrolytes, zero sugar, and only 10 calories to help support fluid balance, muscle function, and nerve signaling to keep you performing at your best. Hydration Callouts: Zero Sugar 10 Calories 1,085mg Electrolytes B Vitamins Minerals Caffeine-Free No Artificial Flavors or Dyes Rapid Hydration AnywhereON THE GO HYDRATION: PRIME Rapid Rehydration Powder is perfect for gym bags, travel days, late nights, or anytime you need instant hydration — just scoop, pour, shake, and drink. ICONIC FLAVORS, LEGENDARY RECOVERY: With bold, all-natural flavors, PRIME delivers a thirst-quenching boost that turns every flavor into a staple in your beverage rotation. Berry Citrus Rush fuses blackberry and lime in a hydrating rush of bold flavor. NO ARTIFICIAL COLORS OR FLAVORS: PRIME Rapid Rehydration Powder is naturally flavored, gluten-free, caffeine-free, and contains no artificial colors or flavors, delivering clean and effective hydration whenever you need it. 1,085MG OF TOTAL ELECTROLYTES: Each serving includes 600mg of sodium, 400mg of potassium, 75mg of magnesium, and 10mg of calcium to help restore fluid balance and support muscle function, nerve signaling, and post-exercise hydration, plus high-potency B vitamins (B3, B5, B6, B12) and vitamin C to support energy, metabolism, immune function, and overall wellness. ZERO SUGAR HYDRATION: PRIME Rapid Rehydration Powder contains 0g of sugar and just 10 calories per serving. Each scoop mixes with 16 fl oz of water and is ideal for use in the morning, during workouts, or while traveling.