: Most toothpastes are filled with glycerin and whitening agents to thin and whiten toothpastes. We don’t do that: ours is completely natural and thus has a tan color and due to its complex mix of 21 ingredients, it is thicker than other fluoride toothpastes. This means that you use less to get the job done! A pea size amount will do. MONEY BACK GUARANTEE. CONTACT US and we will take care of you!. : Such as: SEA SALT to tighten the gums and naturally pop the harmful bacteria’s cell membranes, and Sodium bicarbonate added for greater cleansing of teeth and gums. This is a science based, completely natural toothpaste to help you achieve your oral health goals. We genuinely believe our FLUORIDE FREE natural toothpaste is the best on the market and it’s 100% MADE IN THE USA. : With 21 active ingredients, our remineralizing toothpaste was created by a holistic dentist as an ideal toothpaste for his patients. It took years of research, and a complex manufacturing process to achieve this goal. Packed with healing ingredients to provide powerful sensitivity relief, cavity control and enamel strengthening (plus a natural, non-harmful whitening action). All to help you to heal your mouth and achieve great oral health. : Built upon years of experience as a holistic dentist, our toothpaste is completely FREE OF FLUORIDE, SLS, sulfates and is non-GMO. It is loaded with potent ingredients, such as xylitol (for its proven anti-cavity properties) and organic aloe vera (for natural healing and calming) plus many other healthy kickers like zinc, tea tree oil, herbal and fruit extract–all to help support the healthiest mouth possible!. : Clinical research has shown that a minimum of 10% concentration of hydroxyapatite is essential for effective sensitivity relief and enamel strengthening. Unlike many other toothpastes that put a token amount of hydroxyapatite, we pack ours with a full 11% (including 6% being nano-hydroxyapatite) for assured results. This is more expensive for us, but we are committed to seeing that our products work.