PINNACLE OF PREMIUM HAIRCARE FOR ALL: Ethica Beauty stands at the forefront of luxury haircare, offering a versatile line meticulously tailored to the unique needs of your hair and scalp. At the heart of our premium ethos is an unwavering commitment to scalp vitality and hair radiance. Leveraging our proprietary "multiple benefit technology," we deliver elite salon products designed to elevate and amplify the potential of every hair type, setting a new standard in luxury haircare. DIRECTIONS: After applying shampoo, lather with a gentle massage on the scalp, ensuring coverage of the hair as well. Leave on the scalp for one to three minutes before rinsing. Repeat first step, increg the leave on time to between two to four minutes before rinsing. CUTTING-EDGE TECHNOLOGY: Formulated with hair regrowth technologies designed to maximize the potential of all hair types. Whether you have curly, straight, thin, or thick hair, our shampoo adapts and caters to your unique hair needs. Our shampoo softens and removes minerals from hard water with combination anti-buildup properties, ensuring the ultimate cleansing experience with every wash. Expertly crafted to correct the texture of physically or chemically damaged hair without weighing it down. NOURISHING BENEFITS: Crafted for top-tier performance and enriched with potent ingredients like Biotin, Arginine, Ginseng Root, Arctium Majus Root, and Saw Palmetto as a DHT inhibitor. This unique blend offers multiple antioxidant and follicle stimulators. The result? Enhanced nutrient absorption, increased hair shaft density, and lasting hydration. Sulfate Free + Paraben Free + Gluten Free + Cruelty Free + Anti-Aging + Hypoallergenic + Clean Beauty. COMPLETE HAIR & SCALP FORMULA: ETHICA Shampoo is a balanced blend of biotech and botanicals. A professional grade shampoo with anti-aging components that nurture the scalp; soothing redness, dryness, and itchiness. Its advanced formulation rebuilds hair bonds and revitalizes hair structure from within, enhancing resilience and reducing susceptibility to shedding and breakage. The result is visibly healthier and stronger hair. Color Safe + Heat Protection + UV Protection + Humidity Resistance.