WHAT IT IS An innovative no-lift ammonia free color line, formulated with our signature complex of Quinoa, Vitamin E, Grapeseed Oil, Rosemary, Avocado Oil and Sunflower Oil. WHAT IT DOES Features a unique, creamy texture which is ideal for today's modern coloring techniques. Perfect for achieving seamless color blending, and 'stay put' shadow rooting. Use on its own or as a support tool for our FACTION8 permanent color line. Provides conditioned results, radiant shine, and translucent reflection. WHAT ELSE YOU NEED TO KNOW Conditioned and customizable color with translucent reflection, while also adding shine with our no lift, acidic and ammonia-free colors. Unique creamy consistency gives artists control for techniques like shadow rooting, low lighting, gray blending, glossing, toning, color melting, color refreshing and correction. As with all Pulp Riot products, it's vegan and no animal testing. Added color sticker on top.WHAT IT IS An innovative no-lift ammonia free color line, formulated with our signature complex of Quinoa, Vitamin E, Grapeseed Oil, Rosemary, Avocado Oil and Sunflower Oil. WHAT IT DOES Features a unique, creamy texture which is ideal for today's modern coloring techniques. Perfect for achieving seamless color blending, and 'stay put' shadow rooting. Use on its own or as a support tool for our FACTION8 permanent color line. Provides conditioned results, radiant shine, and translucent reflection. WHAT ELSE YOU NEED TO KNOW Conditioned and customizable color with translucent reflection, while also adding shine with our no lift, acidic and ammonia-free colors. Unique creamy consistency gives artists control for techniques like shadow rooting, low lighting, grey blending, glossing, toning, color melting, color refreshing and correction. As with all Pulp Riot products, it's vegan and no animal testing. Added color sticker on top.Pulp Riot Demi-Permanent Liquid Colour (Ash 8-11).