PureMag by Magnaporium was created by a registered nurse and mother who wanted a gentler magnesium option for her own family. After experiencing irritation from traditional magnesium sprays, she developed a soothing lotion formula that felt comfortable and easy to use. Founded in 2014, Magnaporium is a woman-owned, family-run business that handcrafts each batch using pure Zechstein magnesium chloride and organic oils. In 2026, the PureMag roll-on was introduced to offer a cleaner, mess-free way to use magnesium with thoughtfully selected essential oil scents. What began as a personal solution has grown into a trusted product used by thousands of families. PureMag reflects Magnaporium's commitment to simple, mindful personal care for both kids and adults.CLEAN, VEGAN MADE IN THE USA – Proudly handcrafted in Kansas. Vegan, cruelty-free, and formulated without parabens, synthetic dyes, preservatives, artificial fragrances, shellfish, gluten, dairy, or soy—crafted for families seeking clean, conscious personal-care products. FORMULATED FOR SENSITIVE SKIN – Each teaspoon contains 350 mg of Zechstein seabed magnesium chloride in a gentle, non-greasy formula. Carefully handcrafted to absorb quickly and designed with sensitive skin in mind for everyday family use. EASY, MESS-FREE ROLL-ON APPLICATION – The convenient roll-on applicator makes application quick and clean for kids and adults alike. No spills, no sticky residue—just roll onto areas such as the soles of the feet, legs, or back as part of a regular routine. FAMILY-FRIENDLY, TOPICAL ALTERNATIVE – A handcrafted magnesium lotion for families looking for a topical option instead of pills or gummies. Ideal for use as part of a bedtime or everyday self-care routine for all ages. GENTLE MAGNESIUM LOTION FOR THE WHOLE FAMILY – Made with pure Zechstein Magnesium Chloride, PureMag is a handcrafted, fast-absorbing roll-on lotion designed for topical use by both kids and adults. Blended with organic oils and essential oils for a smooth, non-greasy application suitable for daily routines.