If you want to banish grays and reclaim youthful-looking hair, look no further than Schwarzkopf Keratin Color. This long-lasting color boasts up to 100% gray coverage and Kbond-plex technology for up to 80% less breakage (vs. untreated hair). This permanent color comes with a unique pre-color serum which conditions the hair before coloring for more even color results from root to tip and for strong and healthy-looking hair. If your hair is longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the application. Experience our enhanced coloration, we are sure there is a color just right for you./br/brIf your hair is longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the application. RICH, EVEN COLOR: The Pre-Color Serum conditions the hair before coloring for a more even color result from root to tip. UP TO 80% LESS HAIR BREAKAGE: (vs. untreated hair) Enhanced KBond-Plex repairs inner hair structure and coats the hair surface after the coloration process for strong and healthy-looking hair. CARING COLOR: Long lasting permanent color with pre-color serum for strong and healthy-looking hair. 100% GRAY COVERAGE: Gray coverage with long lasting color intensity./br/brGTIN: 017000127927. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Hair Type: Normal. Item Form: Cream. Brand: Schwarzkopf. Product Benefits: "Long-lasting permanent color with pre-color serum for strong and healthy-looking hair.","100% gray coverage with long-lasting color intensity.","Provides up to 80% less hair breakage. Color: 8.0 Medium Blonde. : B00TUMG2N8. Manufacturer: Dial Corporation. UPC: 017000127927. Item model number: 2752042. Product Dimensions: 2.1 x 3.9 x 6.56 inches 2.08 Ounces. Is Discontinued By Manufacturer: No.