Go lighter and brighter as you wash. John Frieda Sheer Blonde Go Blonder Lightening Shampoo cleanses while gradually brightening up natural, color-treated, or highlighted blonde shades. With citrus extract and chamomile, this shampoo helps to deliver illuminated, sun-kissed color, while strengthening hair. Mild enough to use every day, John Frieda Sheer Blonde Go Blonder Lightening Shampoo by Kao USA is ammonia- and peroxide-free and leaves blonde hair feeling as good as it looks. Satisfaction Guaranteed. Limitations may apply.

TAKE CONTROL OF YOUR COLOR - Use every time you wash your hair, whether it’s once a week or once a day. BEST USED WITH LIGHTENING CONDITIONER - Combine with John Frieda Sheer Blonde Go Blonder Lightening Conditioner and Go Blonder Lemon Miracle Masque to achieve optimal lightening. SAFE FOR COLOR TREATED HAIR - John Frieda Sheer Blonde hair products have been developed for safe use on natural, color-treated, or highlighted hair. ACTIVE INGREDIENTS - John Frieda Sheer Blonde Go Blonder shampoo is formulated with citrus and chamomile, and our BlondeMend Technology. BRIGHTER, STRONGER HAIR - John Frieda Go Blonder is a mild cleanser that gradually lightens for a visibly lighter, brighter, more sunlit shade of blonde.