shu uemura Izumi Tonic Strengthening & Thickening Rice Water Shampoo - 10 oz / 300 mL

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Brand: shu uemura
SKU: US-BT-PC-SP-504818-2658771
Price: 94.99 USD
Availability: InStock

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shu uemura Izumi Tonic Strengthening & Thickening Rice Water Shampoo - 10 oz / 300 mL

Regular Price: US$113.99

Special Price US$94.99

Availability: In stock

Supplier: shu uemura

Category: Beauty & Personal Care Hair Care Shampoos & Conditioners

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Highlights

Good for: Volume

Good for: Damage

Hydrating

Good for: Dryness

Increases Shine

All Hair Types

About the Product

Item 2658771

What it is:A strengthening shampoo infused with Japanese rice water to gently cleanse, repair, and visibly thicken fragile hairâ€”without stripping away hydration.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine and Medium

Hair Concerns:

- Thinning

- Volumizing

- Damage, Split Ends, and Breakage

Key Benefits:

- Leaves hair 30X stronger and visibly increases hair diameter

- Reduces split ends by up to 91 percent and protects against future damage

- Leaves strands soft, smooth, and shiny

Highlighted Ingredients:

- Rice Water: Is rich in amino acids, vitamins, and antioxidants that help restore damaged hair and prevent future breakage.

Ingredient Callouts: This product comes in recyclable packaging.

What Else You Need to Know: Inspired by yu-su-ru, the centuries-old Japanese beauty tradition of bathing hair in rice water, the Izumi Tonic range helps restore damaged strands, guards against future breakage, and reveals healthier, smoother hair. This strengthening shampoo provides a deep cleanse without stripping hair of essential hydration. The precious rice water it contains is sourced from Hyogo, Japan in an eco-friendly manner.

Fragrance Description:The vibrant, woody, musky fragrance reinterprets a breathtaking rice-field horizon. It opens with bergamot and lemon top notes and unfolds with a heart of precious ylang-ylang, iris, and sweet rice water resting on a base of sandalwood and vanilla.

Clinical Results: In a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum

- Hair diameter is thicker, hair is shinier

- Hair is 30x stronger

When used system of Izumi Tonic Shampoo Mask serum vs. non. Conditioning shampoo

- Appearance of split ends is reduced by 91

When used system of Izumi Tonic Shampoo Mask serum vs. non. Conditioning shampoo

-Rice Water: Is rich in amino acids, vitamins, and antioxidants that help restore damaged hair and prevent future breakage.
Aqua/Water/Eau, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Sodium Hydroxide, Propylene Glycol, Sodium Chloride, Sodium Benzoate, Hexylene Glycol, Polyquaternium-10, Salicylic Acid, Linalool, Limonene, Butylene Glycol, Citronellol, Coumarin, Alpha-Isomethyl Ionone, Geraniol, Hydrolyzed Rice Extract, Parfum/Fragrance.

Suggested Usage:
-Apply a quarter-size amount to wet hair.
-Massage into scalp using fingers and palms.
-Rinse thoroughly.
-Shampoo twice for extra hydration and nourishment.
-Follow with the Izumi Tonic Conditioner or Treatment Mask (each sold separately) for a complete professional regimen for fragile hair.
Pro tips:
-Start by applying to your scalp, then emulsify with water to create a lather.
-Massage your scalp and comb through mid-lengths and ends before following with a conditioner or mask.
Recycling Instructions:
-This product comes in a sleek, eco-conscious bottle made with 95 percent recycled plastic and eco-friendly ink.
-Recycle outer box.