This K Beauty serum is an extremely effective, cruelty free Korean beauty serum. With the core philosophy of blending time-honored Korean skincare wisdom with modern beauty standards. This serum brings to your skin the natural wonders of select Korean ingredients and is the perfect niacinamide serum to add to your Korean beauty routine. - 95% of this formula is naturally derived, which means you’re treating your skin to a product that’s closer to nature and free from harsh chemicals. - Supporting Ethical Beauty: The Cruelty-Free promise ensures that no animals were harmed, aligning with a conscious beauty choice. - Guaranteed Purity: Free from parabens and sulfates, this serum is designed to be gentle, effective, and pure.JAE K BEAUTY PRODUCTS promise to deliver effective skincare formulas that are proven to work. All or our Korean skincare products provide natural and often, organic formulations. Our select ingredients are imported from South Korea and will provide you with healthy, youthful skin. THIS KOREAN DARK SPOT corrector is 95% naturally derived & includes age-old ingredients that have been trusted in Asian skincare regimens for centuries. Fermented Rice Water is rich in vitamins and minerals, rice water provides essential nourishment to the skin, rejuvenating it from within. It's also known for its natural brightening properties, rice water imparts a radiant glow, making the skin look fresh and youthful. RICE WATER HAS BEEN a Korean beauty secret for centuries. Rich in vitamins and minerals, it helps brighten the skin, reduce hyperpigmentation, and offer anti-aging benefits. It's also known for providing a calming effect, reducing redness and irritation. PROPOLIS EXTRACT IS Traditionally hailed for its healing properties, propolis extract assists in repairing damaged skin, helping to clear acne-prone skin, and reducing skin inflammation. It’s a natural shield for your skin. It's also known for providing essential moisture, leaving your skin soft, supple, and radiant. THIS NIACINAMIDE SERUM is proven to provide numerous skin benefits. Niacinamide can help reduce the appearance of dark spots, minimize enlarged pores, and strengthen the surface of your skin.