Convenient Pump Dispenser for Kids– We’ve made it easier to make brushing your teeth a priority by putting our fluoride-free toothpaste in an easy-to-use pump system that you can keep on the counter so everyone can remember to brush first. Vegan Friendly with No Harsh Additives – Far beyond a typical bad breath toothpaste our sea salt toothpastes contain no harsh additives that damage tooth enamel or gums and are free of parabens, dyes, peroxides, or triclosan. Fresher Breath Starts Now – The addition of sea salt and tea tree in our whitening toothpaste means less plaque and tartar which means fresher breath with reduced odors. Important for getting kissably close or making a strong first impression. Deeper, More Efficient Clean– Our tea tree oil toothpaste also provides plaque fighting support that gets between teeth and cleans gums to fight plaque buildup and slowly and gently remove it before it can cause cavities or tooth decay. Natural Fluoride Free Toothpaste– This SLS free toothpaste is fortified with natural tea tree oils and sea salts to help clean teeth, freshen breath, and restore a brighter, whiter smile while fortifying overall dental health.