How did we get our start?
South Bend's heritage is family fishing, it's in our DNA – it's our passion and why we introduce dependable, affordable products.
What makes our products unique?
All products have been designed to provide a comprehensive line of fishing equipment and accessories that anglers and their families can trust and enjoy for many years at prices they can afford.
What problem are we solving?
Fishing and camping are activities that families are rediscovering in record numbers. To satisfy this new band of fishing first timers, we created products that are innovative and value-driven.