Our Story

It all started with gummy bears. Before Sugarbear premium plant-based gummies for adults were not a trend. In fact, in 2014 quality vegan vitamin gummies were impossible to find, so we decided to do something about it.

Our Story

In 2015 Sugarbear was born and revolutionized the vitamin industry with the first Hair Vitamins in a plant-based gummy bear. The iconic “Blue Bears” were the first of it's kind and took social media by storm, becoming a global commercial success by 2016, proving customers wanted cruelty-free, delightful, premium solutions for their hair and wellness needs.

Behind the name

The Sugarbear name was inspired by the founder’s love for wildlife preservation and pet rescues where she often volunteered in her early life.

The brand’s name honors the memory of her beloved childhood dogs: Sugar, a dachshund, Bear, a German Shepherd & Chow mix and Lady, a Golden Retriever.

Our Promise

At Sugarbear, we care about your care.

We want to transform your daily wellness routines from feeling like a chore to a joyful ritual. In all of our products we invest in premium ingredients. Our gummies are flavored using real natural fruit extracts which means you can taste, see and experience the difference in quality of Sugarbear.

Our Philosophy

Our goal is for you to be your best self with Sugarbear's high-quality vitamin products. We are always sourcing new ingredients that help you feel and look your best.

We use effective ingredients which have been rigorously studied, and we are continuously innovating to ensure that we're creating the safest, most efficacious formulations in the market.