Our Sweet Story
Wisdom Natural Brands, the parent company of SweetLeaf, was founded by James A. May after meeting the Guarani people and seeing the benefits of plants in their culture. In 1982, James established Wisdom Natural Brands, which was the first company to bring stevia to consumers in the United States. This earned him the name “The Father of Stevia.” From there, his company launched SweetLeaf to produce the highest quality stevia products on the market today.
In 2020, SweetLeaf launched a new line of zero calorie sweeteners derived from monk fruit. Using high quality monk fruit extracts and versatile flavors, SweetLeaf expanded their zero calorie sweetener offerings and tapped into a new market. Monk fruit has similar product benefits to stevia and has made a splash as an alternative to sugar over the past several years. SweetLeaf is excited to share this product with our customers and continue to make the world a sweeter place.