PRODUCT DESCRIPTION Did you know that almost 70 of babies end up with crusty cradle cap Give flakes the brush off with our Flake Fixer - the first 3-step system specially designed to fix the flake situation. First LATHER (with sponge) then LOOSEN (with brush) and LIFT (with comb) then get back to baby with more cradle less cap. BRAND STORY FROM DELIVERY TO BOOGERS BUTTS AND BEYOND Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-wont-stop-screaming brand.