Tide Simply Clean and Fresh liquid laundry detergent has 2X the baking soda power to target tough odors deep in the fibers of your clothes. It is now more concentrated to provide more stain removal and freshness and less water . From America's 1 detergent, to cover your many laundry needs. Also try our small but powerful Tide PODS laundry pacs. Measure your loads with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer. vs. previous formula based on salesWorks in laundry loads for both HE and non-HE washing machines. With a more concentrated formula, you get more cleaning agents and less water in every drop. vs. previous formula. Cleans fabrics in just 1 wash with no pre-treating required. 2x the power of baking soda laundry detergent . Tough on odors, easy on your wallet.