Tru Niagen products contain our patented flagship supernutrient Niagen, a unique form of vitamin B3 that your cells can readily convert into nicotinamide adenine dinucleotide (NAD+). NAD+ is like oil for the engines of your cells—without it, life as we know it would not be possible. Unfortunately, it declines steeply as you age. Once upon a time, there wasn’t much you could do about this. But there is now.

How Tru Niagen Got Started

Tru Niagen is rooted in research. In 2004, Dr. Charles Brenner discovered nicotinamide riboside (NR), a unique form of vitamin B3 that’s hard to find in nature. NR in the form of Niagen is our flagship nutrient, has the power to increase levels of NAD+, a molecule that’s vital to life as we know it.

What Makes Tru Niagen Unique

Unlike other NAD+ boosters, we own our key ingredient (Niagen) and control its production. Our patents and clinical studies support one of the most safe and efficient innovations in healthy aging.

The Research Never Stops

We continually collaborate on and participate in research led by the world’s most esteemed scientific institutions. New data emerges regularly that shows the importance of NAD+ in supporting healthier aging and expanding one’s healthspan, and highlighting that Niagen is one of the best NAD+ boosters that consumers can buy.

Why We Love What We Do

Tru Niagen was created to change the way people age. We don't just love the science, we love what the science can do for the world because everyone aspires to live youthful, healthy lives, no matter how old they are.