HOW TO USE

Apply to wet hair and work into a lather. Rinse and follow with Nourishing Conditioner.

WHY IT WORKS

Regular shampoo can contain a staggering amount of chemicals, while the "natural" variety often lends a sudless wash and lackluster finish. Our sulfate-free Nourishing Shampoo uses a coconut-derived surfactant, so you'll enjoy a rich lather—without stripping hair of its natural oils. Green tea oil and aloe leaf extract combine with meadowfoam seed oil for an ultra-nourishing blend your hair will love.

Motivated by a Beautiful Mission

After being diagnosed with thyroid cancer, our founder, Hillary Peterson, channeled her fear and frustration with the beauty industry into research—and a passion for creating pure, potent, and proven products that are good for people and the planet.

Hillary’s bold vision motivates our entire team: a small but mighty band of (mostly) women based in Northern California. We care deeply, and we’re inspired every day by a magnificent mixture of nature, innovation, and the challenge of combining the two, so you don’t have to accept trade-offs. And that’s truly transformative.