Meet Hit Reset

Our Build-Up Minimalist. When your curls get weighed down by product build-up, grime, and excess oils, it's time for a reset. This gentle clarifying shampoo is all about balance. Eliminate build-up without stripping curls of the natural oils they need to form and stay strong. In just one wash, it will help reboot the curl pattern for a fresh start.

Delete Build-Up and Bounce Back

• To combat dull, droopy curls that need to be refreshed and revived, use this on the regular.
• When the weight of styling products, dirt, oil, and build-up starts weighing you down, use this for a gentle, deeper clean.
• Balance curls’ pH levels and lock in moisture by fortifying your hair’s natural lipid barrier.
• Frequent use improves consistency and elasticity for beautifully bouncy curls.

All of the good, none of the ugly

• Aloe Vera hydrates soothes the scalp and promotes hair growth.
• Rice Protein encourages volume and texture so curls don't fall flat.
• Panthenol protects hair's cuticle to add volume, shine, and texture.