Meet Primed & Co. Our Heavy-Duty Doer. Curls get primed, prepped, and ready for more (moisture). This ultra-rich nourishing primer doubles as a deeply hydrating daily conditioner. As a primer, it works to improve styling product performance by creating a moisturized base for definition. When used as your go-to conditioner, you'll experience improved manageability as it restores moisture to dry, damaged curls. Ultimate Moisture. Primed & Co. is deeply hydrating for the most parched of curls, thirsty for definition, elasticity, and nourishment.

Safe for color and chemically treated hair. Add Definition: To combat curls and coils from falling flat, use this before styling. Unbreakable: Improve elasticity and manageability of curls, waves, and coils to help prevent breakage. In Good Condition: No matter if you leave it in or rinse it out, curls will feel soft, conditioned, and more manageable. Super Slip: Designed with extra slip that glides through even the tightest coils, it coats and fortifies every strand.