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+1 (844)-467 8777
Regular Price: US$80.00
Special Price US$64.99
Availability: In stock
Supplier: UNCLE BEN'S
At BEN’S ORIGINAL we believe everyone deserves to feel welcome, heard and have access to nutritious food–that’s why we’ve dedicated ourselves to create meals and experiences that offer everyone a seat at the table. Like we have for more than 70 years, our simple tasty foods continue to serve as the cornerstone of many cultural favorites. We also ensure underserved communities have access to the nutritious meals we all deserve, create equal opportunities for people from underserved communities to pursue careers in the food industry and continue to bring people across cultures, generations and backgrounds together at the table to share meaningful meals. BEN’S ORIGINAL, is proud to offer a wide range of rice dishes with flavors and textures that will help bring more to your meals, both for savory main courses and convenient side dishes.
1940s
Forrest E. Mars Sr. formed a partnership with a pioneer in the rice industry–Erich Huzenlaub in London who developed a patented way to prepare rice called PARBOILING which is a steam sealing process in which the rice is PARtially BOILed in water. Our parboiling process drives vitamins and minerals into the kernel of the rice, resulting in a recapture of over 80% of the natural nutrients of the whole grain and allows for faster cook times. Mars Sr. and Huzenlaub brought this new technology to the US and licensed the patents to Gordon L. Harwell in Houston (Texas), who later became a partner with Mars Sr. Leveraging this new patented parboiling process the company began producing UNCLE BEN’S CONVERTED Rice that changed the way people cooked and served rice–promising that rice "cooks up white and fluffy without steaming".