The Black Seed, Honey and blend of essential oils / extracts will soften the beard, provide intense moisture, reduce ingrown hairs, and stimulate the hair’s natural growth system for a fuller, more manageable beard. Directions: Apply a small amount of Uncle Jimmy Beard Softener Conditioning Balm to the palm of hands. Rub hands together and distribute evenly throughout the beard in a downward motion. Comb or brush through beard. (Optional). Uncle Jimmy Daily Grooming Routine: Step 1. Cleanse: Use Uncle Jimmy Hair, Beard & Body Wash on body, hair beard to feel clean and refreshed. Step 2. Body Care: Use Uncle Jimmy Body Lotion to moisturize skin/eliminate dryness. Step 3. Conditioning Hair: Use Uncle Jimmy Hair & Beard Leave-In Conditioner to soften and hydrate hair making it more manageable. Step 4. Hair Styling: Use one or more of Uncle Jimmy hair styling products based on your hair type: Curl Kicker For medium to loose curly hair. X-tra Curl Kicker For medium curly to very curly or coily hair. Molding Putty For waves, medium hold styling on straight or curly hair. Loc Hold For locs, dreadlocs, twists. Step 5. Beard Care: Use one or more of Uncle Jimmy’s quality products to care for your beard: Beard Softener, Beard Oil, Beard Gro Balm and Beard Growth Oil. Step 6. Beardless Care: Use our Uncle Jimmy Beardless Moisturizing Shaving Cream for a smooth, close shave every time.