The pursuit of better
Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without. For 25 years Under Armour has created state-of-the-art products engineered to solve problems and make athletes better.
Where it all started
In 1996, former University of Maryland American football player Kevin Plank created a shirt that wicked sweat faster than anything else out there, keeping athletes cool, dry and light. It was an idea that created more than a shirt and a brand—it changed the performance apparel game forever.
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