The creamy base of our Easy Hold matte pomade for men is an aerated and triple-whipped hair styling product which glides into the hair and sets into a natural weightless style, without effort whilst drawing moisture into the hair to avoid dryness. Easy Hold is a weightless and practically invisible hair styling product for men, it's perfect for loose, textured styles where a natural finish is desired as our light pomade for men coats each individual hair for flexible movement of the hair. Designed to give texture, volume and light control with a soft finish, our water based pomade provides a natural, dry effect and no product residue, unlike most oil based pomades. Easy Hold pomade is a fuss-free hair product for men which gently disrupts the cuticle of the hair to reflect light as it hits the hair, the end result being a matte finish leaving hair looking dry and natural. Uppercut Deluxe Easy Hold is a water based product, often referred to a Matte Pomade's little brother Easy Hold is a lightweight hair styling product with a natural, matte finish and a great solution for fuss free hair styles.The creamy base of our Easy Hold matte pomade for men is an aerated and triple-whipped hair styling product which glides into the hair and sets into a natural weightless style, without effort whilst drawing moisture into the hair to avoid dryness. Easy Hold is a weightless and practically invisible hair styling product for men, it's perfect for loose, textured styles where a natural finish is desired as our light pomade for men coats each individual hair for flexible movement of the hair. Designed to give texture, volume and light control with a soft finish, our water based pomade provides a natural, dry effect and no product residue, unlike most oil based pomades. Easy Hold pomade is a fuss-free hair product for men which gently disrupts the cuticle of the hair to reflect light as it hits the hair, the end result being a matte finish leaving hair looking dry and natural. Uppercut Deluxe Easy Hold is a water based product, often reffered to a Matte Pomade's little brother Easy Hold is a lightweight hair styling product with a natural, matte finish and a great solution for fuss free hair styles.