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| | Normcore signature conditioner | The kure repair conditioner | Vault color-lock conditioner | 3D volume and thickening conditioner | Bust your brass cool blonde conditioner | Nice cream cleansing conditioner |
| Hair need | For all hair types in need of an everyday hydrating conditioner. | For dry, damaged and over stressed hair. | For those looking to preserve their color. | For fine, limp, or flat hair in need of instant fullness, thickness and volume. | For blonde, silver and gray color hair – whether natural or enhanced. | For curls, coils and waves or anyone looking for a gentle cleanse. |
| Benefits | Weightlessly hydrates. Softens and detangles. Infuses hair with essential nutrients and antioxidants. Shea Butter provides deep nourishment, softness and shine. | Mends and hydrates fragile, damaged strands with keratin. Restores moisture, elasticity, luster, and smoothness. Improves hairs' manageability and shine. Provides vital nutrients to smooth and nourish hair. | Protects against UV rays. Protects against free radical damage. Counteracts dulling hard water. Soybean Oil protects against color fading and keeps color vibrant for longer. | Formulated with Redensyl to improve hair volume and providing thickness with natural shine. Promotes a healthy, balanced scalp for fuller and thicker hair. | Ultra-violet formula counteracts harsh brassy tones. Brings out color, shine, and softness in all shades of natural and color-treated hair. Keratin Protein and Shea Butter repair and restore, while providing deep nourishment, softness, and shine. | One-step cleansing conditioner that gently cleanses and weightlessly hydrates all hair types. No-lather formula gently cleanses while delivering lightweight moisture. Provides softness and moisture to prevent dulling or drying. |
| When | To hydrate hair daily, restoring softness and shine. | To repair, restore and revitalize dry, damaged and over-stressed hair. | To protect against color fading and dulling, while maintaining hairs' strength and shade. | To lightly moisturize and weightlessly detangle, while providing the ultimate thickening boost with a voluminous finish. | To keep blonde hair bright, light and cool. | To gently cleanse and weightlessly hydrate in just one-step. |
| Why | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. |
| How | After cleansing with Normcore Signature Shampoo, gently massage a small amount from roots to ends. Leave in for 1 to 2 minutes and rinse thoroughly. | After cleansing with The Kure Repair Shampoo, gently massage a small amount from roots to ends. Leave in for 1 to 2 minutes and rinse thoroughly. | After cleansing with Vault Color-Lock Shampoo, gently massage a small amount from roots to ends. Leave in for 1 to 2 minutes and rinse thoroughly. | After shampooing with 3D Volume and Thickening Shampoo massage a small amount from mid-lengths to ends. Rinse. | After cleansing with Bust Your Brass Cool Blonde Shampoo, gently massage a small amount from roots to ends. Leave in for 1 to 2 minutes and rinse thoroughly. | Wet hair and massage from roots to ends. Rinse thoroughly. |
