The World Didn't Need Another Hair Care Company, So We Created A Biotech Company To Repair Hair

After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered Alpha Keratin 60ku(R), a protein so transformative, we knew we couldn’t keep it to ourselves.

Alpha Keratin 60ku(R) was discovered by Dr. Luke Burnett, a retired US Army Colonel working in regenerative medicine, found a way to create a keratin protein that is almost identical to the keratin in our own hair, skin, and nails - so much so that our bodies welcome it as our own. It’s the first time human keratin has ever been used in hair care.

Alpha Keratin 60ku(R) binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

Key Claims About Full Shampoo

• 84% of women said their hair felt thicker.
• 87% of women said their hair had more body.
• 86% of women said their hair looked fuller.

*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).