CRUELTY FREE - W7 products are 100% cruelty free. None of our products are tested on animals. PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professionals. All our products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics. HOW & WHEN TO USE - Apply after moisturizer, before your foundation or base. Use a pea sized amount, gently working into your skin with your fingertips until it covers your face evenly. Then buff your foundation on top. MAKEUP PRIMER - A clear, light formula that easily blends for a naturally beautiful, shine-free complexion. Making makeup easy to apply, stay in place and look great for longer, reducing fine lines. PORE MINIMIZING - Our blurring primer glides over skin, minimizing pores, blemishes and imperfections. Creating an even-looking smooth skin surface for makeup.