CRUELTY FREE - Vegan-friendly and 100% cruelty free. None of our products are tested on animals. PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professional makeup artists. All our products can be used on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics. EASY TO USE - Long-lasting buildable colors that blend easily with no need for primer. Quick to apply and easy to wash off. MATTE, SHIMMER & METALLIC - Range of finishes and colors work with all skin tones and make any eye-color pop. BOLD, GLAM COLOR - High pigment deep pinks, reds, golds and nudes. This party palette can help you create that perfect day or evening look.